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Christmas tree sales up as consumers seek solace amid COVID confusion

2020 has been a turbulent year, with the winter looking to be even more confusing and concerning, so Croft & Cole is helping its customers take solace in tradition and rediscover what truly makes them happy this Christmas.

Croft & Cole - the U.K.'s leading home-delivery Christmas tree retailer - has seen early online sales soar and, in response, launched its 'Rediscover Your Real' campaign, aimed at helping customers to find clarity and comfort in close family and traditions as COVID confusion grips the nation.

While the country struggles to comprehend the ever-changing COVID rules, Christmas traditions provide respite from rapid change and a chance to refocus on what truly makes us happy. So, it's no surprise that Christmas tree pre-orders are dramatically up as people seek solace in planning festivities.

In fact, Croft & Cole began taking orders on 1st August this year, two months earlier than in 2019. And, pre-orders are currently running around one month ahead of previous years, with 27% of 2019's total sales already in the books. 


"Christmas is going to be different this year, but that doesn't mean it can't be special," said Croft & Cole's Co-Founder and Marketing Director Rebecca Onslow-Cole. "As a nation, we are guilty of creating a trend for over-commercialised and over-complicated Christmases and we should consider using this year to re-set a little.

"For centuries, we have brought a Christmas tree into the home to remind us that life is everlasting and Spring will return, and this message is more important this year than ever. Our marketing campaign urges people to do what makes them happy this Christmas without the pressure of travelling, over-spending or dashing around the shops."

Around 8 million real Christmas trees are sold in the UK each year as part of the centuries-old tradition, with the majority of these retailed through large garden centres and pop-up shops. In 2018, Croft & Cole established the leading luxury Christmas tree online store to deliver real, British-grown trees to UK homes.

"We aim to take some of the hassle out of Christmas by delivering trees from 4.0 ft up to 7.5ft tall to people's homes so that they can share wonderful memories around them. But right from when we launched Croft & Cole, we knew that we were taking responsibility for a very important part of the Christmas celebrations, which is why we personally pick the trees we sell and only select the very finest."

In fact, every single tree fresh-cut and distributed by Croft & Cole has been chosen by co-founders Thomas and Rebecca who have extremely high standards for their collection. The non-drop Normann Firs are selected and tagged in August, checked in October, and re-checked again once they are cut and before they are boxed-up and distributed. 


Croft & Cole's Christmas trees can be bought at the click of a button with PayPal, Apple Pay and Amazon Pay and customers can buy now pay later or spread the cost with Klarna. Each comes with named-day or next-day delivery, a mess-free / easy-to-open box and second-to-none customer service. With a 4.8 Trustpilot score, Croft & Cole is growing year-on-year thanks to customer loyalty that is founded on trust and good communication.

The 'Rediscover Your Real' campaign can be found on Croft & Cole's social media channels from now until Christmas by following @croftandcole. 


For further information about Croft & Cole, the leading premium home-delivery Christmas tree company, visit www.croftandcole.com or call 01280 824 402. 

Read more

2020 has been a turbulent year, with the winter looking to be even more confusing and concerning, so Croft & Cole is helping its customers take solace in tradition and rediscover what truly makes them happy this Christmas.

Croft & Cole - the U.K.'s leading home-delivery Christmas tree retailer - has seen early online sales soar and, in response, launched its 'Rediscover Your Real' campaign, aimed at helping customers to find clarity and comfort in close family and traditions as COVID confusion grips the nation.

While the country struggles to comprehend the ever-changing COVID rules, Christmas traditions provide respite from rapid change and a chance to refocus on what truly makes us happy. So, it's no surprise that Christmas tree pre-orders are dramatically up as people seek solace in planning festivities.

In fact, Croft & Cole began taking orders on 1st August this year, two months earlier than in 2019. And, pre-orders are currently running around one month ahead of previous years, with 27% of 2019's total sales already in the books. 


"Christmas is going to be different this year, but that doesn't mean it can't be special," said Croft & Cole's Co-Founder and Marketing Director Rebecca Onslow-Cole. "As a nation, we are guilty of creating a trend for over-commercialised and over-complicated Christmases and we should consider using this year to re-set a little.

"For centuries, we have brought a Christmas tree into the home to remind us that life is everlasting and Spring will return, and this message is more important this year than ever. Our marketing campaign urges people to do what makes them happy this Christmas without the pressure of travelling, over-spending or dashing around the shops."

Around 8 million real Christmas trees are sold in the UK each year as part of the centuries-old tradition, with the majority of these retailed through large garden centres and pop-up shops. In 2018, Croft & Cole established the leading luxury Christmas tree online store to deliver real, British-grown trees to UK homes.

"We aim to take some of the hassle out of Christmas by delivering trees from 4.0 ft up to 7.5ft tall to people's homes so that they can share wonderful memories around them. But right from when we launched Croft & Cole, we knew that we were taking responsibility for a very important part of the Christmas celebrations, which is why we personally pick the trees we sell and only select the very finest."

In fact, every single tree fresh-cut and distributed by Croft & Cole has been chosen by co-founders Thomas and Rebecca who have extremely high standards for their collection. The non-drop Normann Firs are selected and tagged in August, checked in October, and re-checked again once they are cut and before they are boxed-up and distributed. 


Croft & Cole's Christmas trees can be bought at the click of a button with PayPal, Apple Pay and Amazon Pay and customers can buy now pay later or spread the cost with Klarna. Each comes with named-day or next-day delivery, a mess-free / easy-to-open box and second-to-none customer service. With a 4.8 Trustpilot score, Croft & Cole is growing year-on-year thanks to customer loyalty that is founded on trust and good communication.

The 'Rediscover Your Real' campaign can be found on Croft & Cole's social media channels from now until Christmas by following @croftandcole. 


For further information about Croft & Cole, the leading premium home-delivery Christmas tree company, visit www.croftandcole.com or call 01280 824 402. 

Read more


Brits Prepare Early For Contact-Free Christmas

Croft & Cole - the U.K.'s leading online real Christmas tree retailer - is reporting a sales increase of 1000% on the same period last year as customers prepare early for a contact-free, panic-free Christmas. 

Concerns about a second lockdown and the need for escape into festive familiarity has led customers to order their real, British-grown, home-delivery Christmas trees early in 2020, with Croft & Cole's first pre-order received on 1st August - two months earlier than in 2019.

In fact, more than 10% of 2019's total orders have already been placed, with order numbers running approximately one month ahead of previous years. 

"We took our first Christmas tree order on the 1st August this year when last year it was the 1st October," said Croft & Cole's Co-Founder and Marketing Director Rebecca Onslow-Cole. "We have received phone calls from customers panicking that they won't get a tree if they don't order this week. The last thing we want this Christmas is people panicking, but we would also encourage everyone to be organised. Due to our high standards, only a limited number of trees make the annual Croft and Cole collection, and we always sell out, so this year shoppers shouldn't leave it until late December to order, if possible."

In 2019, 81% of Croft & Cole sales were from pre-orders placed in October and November, with only 19% accounting for next-day delivery orders made in December.

"We've built our business model so that it works for everyone - the super-organised can pre-order with named-day delivery and the last-minute shoppers can select next-day delivery. This year, we've also introduced Klarna so customers can order now and pay later, and we've incorporated Amazon Pay and Apple Pay for those who like to shop with convenience."

Croft & Cole offers only the best quality Christmas trees with hassle-free delivery, a mess-free / easy-to-open box and second-to-none customer service. With a 4.8 Trust Pilot score, Croft & Cole is benefitting from customer loyalty that is founded on trust and good communication. 

"Christmas has become very stressful for a lot of people so we do everything we can to provide a hassle-free, kind and convienent service," Rebecca continued. "This year, Christmas will be a different experience for many but we will encourage our customers to scale things back, focus on family and close friends and enjoy making memories around a Christmas tree.

"The Christmas tree was first brought into homes as a symbol of life and reminder that, in the darkest months, life continues and spring will come... this is perhaps a more important reminder now than ever."


For further information about Croft & Cole, the leading premium home-delivery Christmas tree company, visit www.croftandcole.com or call 01280 824 402

Read more

Croft & Cole - the U.K.'s leading online real Christmas tree retailer - is reporting a sales increase of 1000% on the same period last year as customers prepare early for a contact-free, panic-free Christmas. 

Concerns about a second lockdown and the need for escape into festive familiarity has led customers to order their real, British-grown, home-delivery Christmas trees early in 2020, with Croft & Cole's first pre-order received on 1st August - two months earlier than in 2019.

In fact, more than 10% of 2019's total orders have already been placed, with order numbers running approximately one month ahead of previous years. 

"We took our first Christmas tree order on the 1st August this year when last year it was the 1st October," said Croft & Cole's Co-Founder and Marketing Director Rebecca Onslow-Cole. "We have received phone calls from customers panicking that they won't get a tree if they don't order this week. The last thing we want this Christmas is people panicking, but we would also encourage everyone to be organised. Due to our high standards, only a limited number of trees make the annual Croft and Cole collection, and we always sell out, so this year shoppers shouldn't leave it until late December to order, if possible."

In 2019, 81% of Croft & Cole sales were from pre-orders placed in October and November, with only 19% accounting for next-day delivery orders made in December.

"We've built our business model so that it works for everyone - the super-organised can pre-order with named-day delivery and the last-minute shoppers can select next-day delivery. This year, we've also introduced Klarna so customers can order now and pay later, and we've incorporated Amazon Pay and Apple Pay for those who like to shop with convenience."

Croft & Cole offers only the best quality Christmas trees with hassle-free delivery, a mess-free / easy-to-open box and second-to-none customer service. With a 4.8 Trust Pilot score, Croft & Cole is benefitting from customer loyalty that is founded on trust and good communication. 

"Christmas has become very stressful for a lot of people so we do everything we can to provide a hassle-free, kind and convienent service," Rebecca continued. "This year, Christmas will be a different experience for many but we will encourage our customers to scale things back, focus on family and close friends and enjoy making memories around a Christmas tree.

"The Christmas tree was first brought into homes as a symbol of life and reminder that, in the darkest months, life continues and spring will come... this is perhaps a more important reminder now than ever."


For further information about Croft & Cole, the leading premium home-delivery Christmas tree company, visit www.croftandcole.com or call 01280 824 402

Read more


Christmas comes early as Brits put up tree in November - due to Instagram trends and a looming election

47% of Croft & Cole's pre-ordered Christmas trees were delivered before the 1st December this year, as pressures to post festive photos on social media mount and Brits look to escape general election gloom.

As the UK's leading premium home-delivery Christmas tree company, you would be no fool to expect Croft & Cole's busiest week for cutting, preparing and distributing Nordmann Firs to be in mid-December, but statistics show that November deliveries doubled this year. 

In fact, of Croft & Cole's pre-orders, which account for around 80% of annual sales, 47% were delivered to customers' homes before the 1st December 2019 compared to just 18% for the same period in 2018. 

"We started receiving many emails and calls from our customers from early October asking when they could pre-order their home-delivery Christmas tree - so many in fact that we brought forward the date from 1st November to the 16th October," explained Croft & Cole's marketing director Rebecca Onslow-Cole. "At first we assumed our customers were just being more organised this year but then they started selecting their free named-day delivery dates and saw that 29th November was looking busy.

"We looked at our order books and, based on pre-orders, deliveries in the final week in November accounted for almost half of our sales this season. This compares to just 18% in 2018."

In 2018, the first week of December was the busiest with 52% of Croft & Cole Christmas trees being delivered. This then reduced to 12% in the second week of December and just 5% in the third week. 

This year, 47% were delivered before 1st December, with 38% in the first week of the month, 12% in the second week and 3% in Christmas week. 

"We've also taken an increased number of calls from customers asking for advice on how to keep their Christmas tree looking good for up to four weeks. As we only source trees from British growers, they are much fresher from field to front door than supermarket alternatives, which are often imported from Europe and have been cut for three weeks before December starts. If customers follow our care guide and use a Croft & Cole water-holding stand, they can enjoy a beautiful non-drop tree for the full festive period."

Croft & Cole customers claim that social media trends are, in part, responsible for Christmas coming early but also that they are looking for something to cheer them up with a December general election looming. 

"Many of our customers are very loyal and we know them well, so we asked why they had ordered earlier this year. The main response was that they had seen friends posting artificial Christmas trees on Instagram and Facebook in November and didn't want to feel behind the curve. The second most common answer was that our customers felt like they needed cheering up amid the UK's general election build-up."

For further information about Croft & Cole, the leading premium home-delivery Christmas tree company, visit www.croftandcole.com or call 01280 824 402. 

Read more

47% of Croft & Cole's pre-ordered Christmas trees were delivered before the 1st December this year, as pressures to post festive photos on social media mount and Brits look to escape general election gloom.

As the UK's leading premium home-delivery Christmas tree company, you would be no fool to expect Croft & Cole's busiest week for cutting, preparing and distributing Nordmann Firs to be in mid-December, but statistics show that November deliveries doubled this year. 

In fact, of Croft & Cole's pre-orders, which account for around 80% of annual sales, 47% were delivered to customers' homes before the 1st December 2019 compared to just 18% for the same period in 2018. 

"We started receiving many emails and calls from our customers from early October asking when they could pre-order their home-delivery Christmas tree - so many in fact that we brought forward the date from 1st November to the 16th October," explained Croft & Cole's marketing director Rebecca Onslow-Cole. "At first we assumed our customers were just being more organised this year but then they started selecting their free named-day delivery dates and saw that 29th November was looking busy.

"We looked at our order books and, based on pre-orders, deliveries in the final week in November accounted for almost half of our sales this season. This compares to just 18% in 2018."

In 2018, the first week of December was the busiest with 52% of Croft & Cole Christmas trees being delivered. This then reduced to 12% in the second week of December and just 5% in the third week. 

This year, 47% were delivered before 1st December, with 38% in the first week of the month, 12% in the second week and 3% in Christmas week. 

"We've also taken an increased number of calls from customers asking for advice on how to keep their Christmas tree looking good for up to four weeks. As we only source trees from British growers, they are much fresher from field to front door than supermarket alternatives, which are often imported from Europe and have been cut for three weeks before December starts. If customers follow our care guide and use a Croft & Cole water-holding stand, they can enjoy a beautiful non-drop tree for the full festive period."

Croft & Cole customers claim that social media trends are, in part, responsible for Christmas coming early but also that they are looking for something to cheer them up with a December general election looming. 

"Many of our customers are very loyal and we know them well, so we asked why they had ordered earlier this year. The main response was that they had seen friends posting artificial Christmas trees on Instagram and Facebook in November and didn't want to feel behind the curve. The second most common answer was that our customers felt like they needed cheering up amid the UK's general election build-up."

For further information about Croft & Cole, the leading premium home-delivery Christmas tree company, visit www.croftandcole.com or call 01280 824 402. 

Read more


Start Christmas The Right Way With A Premium Tree Delivered To Your Door

Croft and Cole delivers a real, premium British-grown Christmas tree to your front door with free next-day or named-day delivery and a unique mess-free hexagonal cardboard box.

The Christmas tree is the heart of the festive celebrations and nothing can stir the senses like the look and smell of a real traditional Nordmann Fir. Now, Christmas lovers in the UK can enjoy a real tree without the hassle. Discover the benefits of Croft & Cole here...

 

Croft & Cole:

Croft & Cole sources the finest Nordmann Fir Christmas trees from across the UK and delivers them directly to its customers' doors, so that everyone can enjoy a real Christmas tree without the hassle of going to collect it. The 'tree guarantee' offers peace of mind that the beautiful fir that arrives will set the perfect scene for making magical Christmas memories.

 

Give the gift of Christmas:

All of the best festive memories are made around the Christmas tree and now shoppers can send friends and family a beautiful non-drop,  Nordmann Fir knowing its responsibly sourced from British farms. It's the perfect gift for family members who would otherwise struggle to collect a real tree.

 

Sustainable and responsible:

By buying British, Croft & Cole reduces the miles from field to front door, which means reduced carbon footprint and guaranteed freshness. The thousands of acres of Christmas tree farms across the UK support the environment and provide a home for wildlife, and every tree that the farmers responsibly fell is replanted.

 

Safe for children and pets:

The British grown, hand-selected Nordmann Fir trees are chosen for their low drop, soft and rounded needles, meaning there is very little mess. And, when a rare needle does drop, it’s safe for children and pets.

 

Quality assured / peace of mind:

Each tree is hand-selected for its balanced conical shape; even proportions (without any holes or gaps); and perfect needle colour and sheen. Only the top Christmas trees are selected for the Croft & Cole collection, so customers get peace of mind that the tree they send/receive is the perfect centrepiece for the most memorable Christmas celebrations.

 

Clean and easy to open:

The tree arrives in an easy-to-open bespoke hexagonal box, which is 100% recyclable. Simply place the tree in the desired location, pull the easy-tear tabs, and the wardrobe-like doors open to reveal a premium netted Christmas tree. Sizes range from four-foot to seven-and a-half-foot and, unlike most ‘side of the road’ retailers, Croft & Cole sells in half-foot sizes to make sure each tree fits perfectly in the desired location.

 

Christmas in a box:

In addition to selling beautiful trees, Croft & Cole offers the perfect additions to make Christmas easy. The simple to assemble stands and low-energy lights that link together (so you can have the perfect amount on just one plug) are just some of the items on the Croft & Cole website.

 

Free next-day delivery:

Prices start at £63 for a four-foot tree and go up to £103 for a seven and a half-foot, with the most common choice, the six-foot tree, costing £85. Next-day/named-day delivery costs and VAT are included. Pre-orders start on 1st November and customers can select a delivery date from the 29th November to the 22nd December.

 

For further information or to purchase a Croft & Cole Christmas tree go to www.croftandcole.com or call 01280 824 402. 

Read more

Croft and Cole delivers a real, premium British-grown Christmas tree to your front door with free next-day or named-day delivery and a unique mess-free hexagonal cardboard box.

The Christmas tree is the heart of the festive celebrations and nothing can stir the senses like the look and smell of a real traditional Nordmann Fir. Now, Christmas lovers in the UK can enjoy a real tree without the hassle. Discover the benefits of Croft & Cole here...

 

Croft & Cole:

Croft & Cole sources the finest Nordmann Fir Christmas trees from across the UK and delivers them directly to its customers' doors, so that everyone can enjoy a real Christmas tree without the hassle of going to collect it. The 'tree guarantee' offers peace of mind that the beautiful fir that arrives will set the perfect scene for making magical Christmas memories.

 

Give the gift of Christmas:

All of the best festive memories are made around the Christmas tree and now shoppers can send friends and family a beautiful non-drop,  Nordmann Fir knowing its responsibly sourced from British farms. It's the perfect gift for family members who would otherwise struggle to collect a real tree.

 

Sustainable and responsible:

By buying British, Croft & Cole reduces the miles from field to front door, which means reduced carbon footprint and guaranteed freshness. The thousands of acres of Christmas tree farms across the UK support the environment and provide a home for wildlife, and every tree that the farmers responsibly fell is replanted.

 

Safe for children and pets:

The British grown, hand-selected Nordmann Fir trees are chosen for their low drop, soft and rounded needles, meaning there is very little mess. And, when a rare needle does drop, it’s safe for children and pets.

 

Quality assured / peace of mind:

Each tree is hand-selected for its balanced conical shape; even proportions (without any holes or gaps); and perfect needle colour and sheen. Only the top Christmas trees are selected for the Croft & Cole collection, so customers get peace of mind that the tree they send/receive is the perfect centrepiece for the most memorable Christmas celebrations.

 

Clean and easy to open:

The tree arrives in an easy-to-open bespoke hexagonal box, which is 100% recyclable. Simply place the tree in the desired location, pull the easy-tear tabs, and the wardrobe-like doors open to reveal a premium netted Christmas tree. Sizes range from four-foot to seven-and a-half-foot and, unlike most ‘side of the road’ retailers, Croft & Cole sells in half-foot sizes to make sure each tree fits perfectly in the desired location.

 

Christmas in a box:

In addition to selling beautiful trees, Croft & Cole offers the perfect additions to make Christmas easy. The simple to assemble stands and low-energy lights that link together (so you can have the perfect amount on just one plug) are just some of the items on the Croft & Cole website.

 

Free next-day delivery:

Prices start at £63 for a four-foot tree and go up to £103 for a seven and a half-foot, with the most common choice, the six-foot tree, costing £85. Next-day/named-day delivery costs and VAT are included. Pre-orders start on 1st November and customers can select a delivery date from the 29th November to the 22nd December.

 

For further information or to purchase a Croft & Cole Christmas tree go to www.croftandcole.com or call 01280 824 402. 

Read more


Britain's Finest Christmas Trees Delivered To Your Door

Collecting a real Christmas tree from a 'side of the road retailer' can be difficult, pushing some people towards plastic. However, a new company has launched that enables all mainland UK homes to have a real traditional tree delivered to their door with free next-day or named-day delivery.

At croftandcole.com, customers can order a grade-A Christmas tree and select a delivery date to suit, starting from the 27th November 2019 and running until 21st December 2019. If ordered before 12pm, customers will qualify for free next-day delivery.

The British-grown, hand-selected Nordmann Fir trees are chosen for their low-drop, soft and rounded needles, meaning there is very little mess. And, when a rare needle does drop, it’s safe for children and pets.

Each tree is hand-selected for its balanced conical shape; even proportions (without any holes or gaps); and perfect needle colour and sheen. Only the top Christmas trees are selected for the Croft & Cole collection, so customers get peace-of-mind that the tree they receive is the perfect centrepiece for their Christmas celebrations.

The tree arrives in an easy-to-open bespoke hexagonal box. Customers simply place the tree in the desired location, pull the easy-tear tabs, and the wardrobe-like doors open to reveal a premium netted Christmas tree. Sizes range from four-foot to seven-and a-half-foot and, unlike most retailers, Croft & Cole sells in half-foot sizes to make sure each tree fits perfectly in the desired location.

Prices start at £63 for a four-foot tree and go up to £103 for a seven and a half-foot, with the most common choice, the six-foot tree, costing £85. Next-day delivery costs and VAT are included.

Thomas Onslow-Cole, CEO and founder of Croft & Cole, commented: “Christmas is the one time of the year that we are really able to cherish our traditions. While life throughout the year is rapidly changing, Christmas is the time to slow down and go back and find comfort in the familiar . This is why we wanted to make sure the tradition of having a real tree inside our homes isn't lost - for us, Christmas isn't Christmas without the look and smell of fir.”

To make Christmas even easier, there is a selection of lights and stands to complement the Croft & Cole trees and there is no additional postage cost.

For further information or to purchase a Croft & Cole Christmas tree, go to www.croftandcole.com or call 01296 324 211. Orders taken from 1st November 2019.

Read more

Collecting a real Christmas tree from a 'side of the road retailer' can be difficult, pushing some people towards plastic. However, a new company has launched that enables all mainland UK homes to have a real traditional tree delivered to their door with free next-day or named-day delivery.

At croftandcole.com, customers can order a grade-A Christmas tree and select a delivery date to suit, starting from the 27th November 2019 and running until 21st December 2019. If ordered before 12pm, customers will qualify for free next-day delivery.

The British-grown, hand-selected Nordmann Fir trees are chosen for their low-drop, soft and rounded needles, meaning there is very little mess. And, when a rare needle does drop, it’s safe for children and pets.

Each tree is hand-selected for its balanced conical shape; even proportions (without any holes or gaps); and perfect needle colour and sheen. Only the top Christmas trees are selected for the Croft & Cole collection, so customers get peace-of-mind that the tree they receive is the perfect centrepiece for their Christmas celebrations.

The tree arrives in an easy-to-open bespoke hexagonal box. Customers simply place the tree in the desired location, pull the easy-tear tabs, and the wardrobe-like doors open to reveal a premium netted Christmas tree. Sizes range from four-foot to seven-and a-half-foot and, unlike most retailers, Croft & Cole sells in half-foot sizes to make sure each tree fits perfectly in the desired location.

Prices start at £63 for a four-foot tree and go up to £103 for a seven and a half-foot, with the most common choice, the six-foot tree, costing £85. Next-day delivery costs and VAT are included.

Thomas Onslow-Cole, CEO and founder of Croft & Cole, commented: “Christmas is the one time of the year that we are really able to cherish our traditions. While life throughout the year is rapidly changing, Christmas is the time to slow down and go back and find comfort in the familiar . This is why we wanted to make sure the tradition of having a real tree inside our homes isn't lost - for us, Christmas isn't Christmas without the look and smell of fir.”

To make Christmas even easier, there is a selection of lights and stands to complement the Croft & Cole trees and there is no additional postage cost.

For further information or to purchase a Croft & Cole Christmas tree, go to www.croftandcole.com or call 01296 324 211. Orders taken from 1st November 2019.

Read more