Christmas tree sales up as consumers seek solace amid COVID confusion

Posted by Croft & Cole on

2020 has been a turbulent year, with the winter looking to be even more confusing and concerning, so Croft & Cole is helping its customers take solace in tradition and rediscover what truly makes them happy this Christmas.

Croft & Cole - the U.K.'s leading home-delivery Christmas tree retailer - has seen early online sales soar and, in response, launched its 'Rediscover Your Real' campaign, aimed at helping customers to find clarity and comfort in close family and traditions as COVID confusion grips the nation.

While the country struggles to comprehend the ever-changing COVID rules, Christmas traditions provide respite from rapid change and a chance to refocus on what truly makes us happy. So, it's no surprise that Christmas tree pre-orders are dramatically up as people seek solace in planning festivities.

In fact, Croft & Cole began taking orders on 1st August this year, two months earlier than in 2019. And, pre-orders are currently running around one month ahead of previous years, with 27% of 2019's total sales already in the books. 


"Christmas is going to be different this year, but that doesn't mean it can't be special," said Croft & Cole's Co-Founder and Marketing Director Rebecca Onslow-Cole. "As a nation, we are guilty of creating a trend for over-commercialised and over-complicated Christmases and we should consider using this year to re-set a little.

"For centuries, we have brought a Christmas tree into the home to remind us that life is everlasting and Spring will return, and this message is more important this year than ever. Our marketing campaign urges people to do what makes them happy this Christmas without the pressure of travelling, over-spending or dashing around the shops."

Around 8 million real Christmas trees are sold in the UK each year as part of the centuries-old tradition, with the majority of these retailed through large garden centres and pop-up shops. In 2018, Croft & Cole established the leading luxury Christmas tree online store to deliver real, British-grown trees to UK homes.

"We aim to take some of the hassle out of Christmas by delivering trees from 4.0 ft up to 7.5ft tall to people's homes so that they can share wonderful memories around them. But right from when we launched Croft & Cole, we knew that we were taking responsibility for a very important part of the Christmas celebrations, which is why we personally pick the trees we sell and only select the very finest."

In fact, every single tree fresh-cut and distributed by Croft & Cole has been chosen by co-founders Thomas and Rebecca who have extremely high standards for their collection. The non-drop Normann Firs are selected and tagged in August, checked in October, and re-checked again once they are cut and before they are boxed-up and distributed. 


Croft & Cole's Christmas trees can be bought at the click of a button with PayPal, Apple Pay and Amazon Pay and customers can buy now pay later or spread the cost with Klarna. Each comes with named-day or next-day delivery, a mess-free / easy-to-open box and second-to-none customer service. With a 4.8 Trustpilot score, Croft & Cole is growing year-on-year thanks to customer loyalty that is founded on trust and good communication.

The 'Rediscover Your Real' campaign can be found on Croft & Cole's social media channels from now until Christmas by following @croftandcole. 


For further information about Croft & Cole, the leading premium home-delivery Christmas tree company, visit www.croftandcole.com or call 01280 824 402. 

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